The ABCs of ABM: Your Account Based Marketing Primer

Account-based marketing was a very successful marketing strategy in the past (ABM). Account-based marketers sought out their most valued audience and specifically focused their messaging to those few accounts, or even individuals, rather than broadcasting a message and hope the most pertinent audience would hear it.

Although difficult to implement at scale, it was a terrific approach to get results. Account-based marketing was hence imprisoned in the tallest tower of a distant castle and would never emerge.

Even though account-based marketing has gained popularity and is successful for those who use it, there is still a lot of misunderstanding about what it is and how to use it effectively.

As a result, an alphabetical primer for anyone seeking a thorough understanding of ABM was built by the marketing witches and wizards of LinkedIn Marketing Solutions. It covers 26 key terms and ideas, ranging from awareness to marketing that produces zero waste.

This new tutorial makes using ABM as simple as—well—A-B-C if your marketing team has had trouble putting it into practise.

Make sure your ABM efforts result in a happy ending by reading on.